Marketers can now look deeper into zip codes by studying specific neighborhoods within them. Targeting by zip code is not a new marketing tactic, but some fragmented waste still occurs anytime you market to people based on their geographic location.

TV has always been a one-way medium broadcasted to the masses, but new audience-targeting methods are coming out that change the channel on broadcast strategies.

Vine is an app created by Twitter that allows users to upload 6 second video animations that loop over and over again. Vine is turning seasoned users into celebrities, and coming under fire for encouraging people to do stupid things. But more than that, advertising is finding it’s way into the Vine community.

Many consider Blackberry to be the pioneer of the modern smartphone, combining features such as email and PDA functions with telephony, but troubled times have befallen this once successful company.

When it comes to technology, the ‘next best thing‘ always seems just around the corner – unreachable in fact, because by the time you get it, something else, a brand new, shinier and more powerful version is out.

Many of us have heard the statistic that half of smart phone users keep their device within an arm’s reach at all times. It’s because our smart phones have become the vestibule for mostly all of the data in our lives. It has become a storage center for our information – the brain outside of […]

From the ‘hypodermic needle theory,’ to the ‘social cognitive theory,’ the power and influence of Advertising has always been debated. Many theories have been crafted, torn apart and modified in an attempt to gain influence over the general public.

Today (August 26th), Facebook began the slow roll out of a new feature for photos known as ‘shared albums.’ This new feature allows Facebook users to assign up to 50 ‘contributors,’ friends of the user, who can add images to the album, tag photos and change captions.

Half of all US adults now access the web on their smartphones, tablets or both. What does that mean for business?

Facebook toppling 1 billion active monthly users last year, which means 14% of earth’s population was clicking like in 2012.

Some of the most successful technologies are not groundbreaking, but practical.

Push Start Social is a small business platform for growing and engaging customers in social media.