Information architecture, or IA for short, focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks as smoothly as possible.
Wireframing is simply a digital “sketch” of the layout and subpages of a website. This tool is a great way to create a vision for a client so that they can see the path towards the finish product, like a website’s bare bones.
Design User Funnels
A funnel describes how a customer makes their way through a website. It is essentially a play-by-play of the customer’s actions from the moment they get to your site to when they leave it. Knowing what catches your customer’s eye and why is key.
With interactive prototyping we have the ability to make buttons click, pages scroll, and sliders slide, which will give you a real idea of how your site will function. An interactive prototype can help win over executives who may have difficulty comprehending how customers experience the site.
The final step in the process is planning out the development and business logic needed to create a successful site. Developmental planning ensures every possible scenario is considered so that our developers can plan for future growth and changing trends.