Mobile subscribers in the US are switching to smartphones and downloading more apps, all at an alarming pace according to Nielson’s latest figures.

How is it possible to track social media’s ROI? How do you value the cost of impressions, reach and clicks that convert into a transaction?

Reverse graffiti is the method of creating art on a dirty surface, by removing dirt or grime. The concept is as simple as writing the phrase, “wash me” on a dirty vehicle.

5ivecanons was invited to speak at the Word of Mouth Marketing Association’s conference in Chicago to share our success in the Check-in for free chicken promotion.

Happy Halloween from 5ivecanons! One day at Adventure Landing, the Mario brothers got into a discussion about the future of their family with relation to the Princess.

Quick Response (QR) Codes are two-dimensional bar codes developed by a Denso-Wave, a Japanese corporation, in 1994.

How can a brand lose all of it’s credibility in one day? The internet. Cue Domino’s Pizza example showing ignorance isn’t bliss; especially in the digital world.