Some critics have denied the power of something as simplistic as Facebook’s ‘like’ button. Those people are dead wrong.

Now that the dust has settled in sin city, we can take a closer look at the innovations and introductions that will be sweeping store shelves soon.

Here is what you need to know about the future of Facebook’s new Graph Search: it is an interest-based search within your social network.

There are only three days left until Facebook brings the press into their headquarters and announces something big, but there already are changes taking place.

Facebook has had many structural changes since 2004. However, one thing remains the same: Facebook ads continue to be the company’s primary marketing platform.

Facebook has released Custom Audience Targeting. The powerful marketing tool allows advertisers to target specific customers based on their email address, phone number, etc.

Social Media platforms like Facebook, Twitter, Pinterest, and Tumblr give small businesses the opportunity to show their product or services to large audiences.

Social media has changed the way people communicate. Facebook, the industry titan with over 1 billion active monthly users, is partially responsible.

At a time when consumer engagement is a necessity, sports organizations are using social media as a device for fan interaction.

The 2012 presidential election came to an end on Tuesday night and surprised many political analysts with the deciding factors breaking down within just a few swing states.

When a company decides to leverage social check-ins, they expand their reach and begin earning organic media through user engagement.

Event marketing has always been a successful means of promotion. Many marketers view event promotions as having the greatest return on investment.