We’ve heard this phrase many times before in movies, the media, and pretty much any reference to the future. Robots are slowly taking over jobs all around the country. Most people feel that it’s only affecting low-income jobs for people with low-level education; although this seems to be most evident, I don’t think that’s the case. […]
We’ve all heard a lot about ‘Fake News’ and ‘Alternative Facts’ lately. We won’t bore you with the details, everyone knows what it means. So why is an advertising agency in Jacksonville writing about it? What does it mean for you? The answer is, most Fake News has one end goal in mind: profits. And […]
At some point in your career at an advertising agency, there’s a good chance you’ll be working amongst the sounds of table saws, hammering, industrial vacuums and general rowdiness. Here are some tips for dealing with all the instabilities associated with construction, and finding the silver lining through all the sawdust. The first tip is […]
Have you ever received a text or email the moment you pulled in the parking lot of a business, alerting you to current coupons and deals available at said business? Or even the business within walking distance from where you parked? This is known as geofencing. Geofencing is a location-based digital marketing tool that lets marketers […]
At this point, I’m sure you’re familiar with Google Analytics to some extent. It’s a free service that provides pretty much everything you need to know about your website’s users. You can even get data in real time. There are a few other highly rated free programs out there that offer some different features from […]
Tipografía es el arte y técnica de acomodar letras, suena sencillo pero no lo es. Está relacionado con la composición tipográfica y diseño de la misma. En nuestro mundo actual de diseño impulsado digitalmente significa que, nuestros diseñadores estan trabajando con tipos de letras diariamente. Esto es esencial para el trabajo y las habilidades del […]
By Guest Author Tom Charde Just hearing the term “RFP” can make people in our industry squeamish. RFP responses require a tremendous amount of effort. They cost money, pull staff away from billable client work, and are physically (and mentally) draining. So they can be quite disheartening when you don’t win them. Early in my […]
The one statement that stood out to me in any design class was “keep it simple, stupid” or K.I.S.S. A logo needs to be able to stand alone as a symbol of your brand, your company, and most importantly your products. The goal is having something that is instantly recognizable and simple.
Working hard at your desk is consequently, hard on your body. We all have felt the lower back pain, the tight neck, and tired upper back while slaving over a desk for hours each day. The phrase “office yoga” tends to strike people the wrong way.