This patriotic date has turned into a commercialized weekend of major sales, and can cause your brand to get lost in the competition if you don’t plan accordingly. Take a look at some of our 4th of July Weekend tips.

Users today are beginning to have more and more control towards establishing greater online security, making tracking and IP address recognition more difficult for marketers.

The future of web cookies and their role in advertising. Web cookies were originally created to enhance the user experience by storing data within browsers, and then using it to serve customized content and services based on users’ previous sessions.

Looking for some fun things to do in the Jacksonville area? We’ve got you covered. Check out these cool events for the month of June.

Today marks five years of business, growth, and greatness here on the fifth floor of our downtown Jacksonville headquarters. Over the last five years we have remained Jacksonville’s only full-service consumer engagement agency — producing international award-winning concepts that leverage…

Apple unveiled an array of new software, products and features at its 26th annual Worldwide Developers Conference. Haven’t heard what’s new? Here are the top four releases.

Marketers can now look deeper into zip codes by studying specific neighborhoods within them. Targeting by zip code is not a new marketing tactic, but some fragmented waste still occurs anytime you market to people based on their geographic location.

TV has always been a one-way medium broadcasted to the masses, but new audience-targeting methods are coming out that change the channel on broadcast strategies.

The idea of working at an ad agency is something I thought I’d be prepared for after college graduation, and that I’d be able to hit the ground running. But as I approach my four-month mark at 5ivecanons, I’m realizing just how wrong I was.

Disclaimer: This blog is very hyphen-heavy. If you have an aversion to hyphens, we recommend you stop reading now and venture to other, less grammatically correct blogs.  At our consumer engagement agency, 5ivecanons, we wear many hats. We also wear many layers, as it gets a little cold in here. But, I digress. It’s no secret […]

We were born as an engagement agency by the beach. And as our crowd grew, we changed. We optimized. It is with great pleasure to announce our digital agency got one more. This time it’s for keeps.

To display or not to display, that is the question. And with some data showing over 70 percent of banner ad impressions are fraudulent – why do it? Display (or banner) advertising has been around for several years now and it is a successful way to show your advertisement to many people.