TV has always been a one-way medium broadcasted to the masses, but new audience-targeting methods are coming out that change the channel on broadcast strategies.

The idea of working at an ad agency is something I thought I’d be prepared for after college graduation, and that I’d be able to hit the ground running. But as I approach my four-month mark at 5ivecanons, I’m realizing just how wrong I was.

Disclaimer: This blog is very hyphen-heavy. If you have an aversion to hyphens, we recommend you stop reading now and venture to other, less grammatically correct blogs.  At our consumer engagement agency, 5ivecanons, we wear many hats. We also wear many layers, as it gets a little cold in here. But, I digress. It’s no secret […]

We were born as an engagement agency by the beach. And as our crowd grew, we changed. We optimized. It is with great pleasure to announce our digital agency got one more. This time it’s for keeps.

To display or not to display, that is the question. And with some data showing over 70 percent of banner ad impressions are fraudulent – why do it? Display (or banner) advertising has been around for several years now and it is a successful way to show your advertisement to many people.

Without images, social media sites such as Twitter, Tumblr, Pinterest and personal WordPress blogs wouldn’t have a good portion of their content. Content is king.
But unsurprisingly, the users of these sites habitually reblog, repost or retweet copyright-protected images, including stock photos that were never purchased.

Kickstarter has been funding ideas since 2009, after its inception by Perry Chen, Yancey Strickler, and Charles Adler. Kickstarter’s success, both in terms of their site and funded ideas, can be attributed to their simple, transparent process of crowdfunding.

Last week, we were given the opportunity to present to a group of marketing professionals at the ALDE Conference – right down the street from our downtown Jacksonville office.

How can marketers get their brands on Reddit and in front of consumers, while balancing the interwebz’ disdain for corporate bullshit?

Bitcoin is the fastest growing decentralized digital currency of the decade and is not slowing as major American retailers begin accepting the currency as payment.

Twitter, Facebook, Instagram, Google+, Vine and Youtube are as common in the 2014 as pay phones were in 1995.

We’re happy to announce that you can pay for the same incredibly successful, award-winning work from our downtown Jacksonville advertising agency – with bitcoin.