The dynamic world of marketing has two prominent strategies: Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing. Although they share the ultimate goal of driving sales and revenue, these strategies cater to distinct audiences and require unique approaches to yield success. The differences between B2B and B2C marketing can be thought of like a greeting: Comparing the […]

In the digital age, where online presence plays a crucial role in business success, search engine optimization (SEO) has become a fundamental strategy to enhance your website’s visibility and drive organic traffic. Improving your search ranking can significantly impact your online reach, brand recognition, and ultimately, your bottom line. Curious about how to improve your […]

After hours of (wasted?) dedicated time working through what should be a really simple integration and modification for one of our clients working through Gravity Forms to Hubspot, with a workflow to update the business unit on new contacts – I’ve decided to just put it in writing that I can save someone else all […]

Most people with access to the internet have seen and / or heard about the mainstream AI tools that are going to take over our jobs, automate and replace every technological task, and of course – kill John Conner. But at our creative ad agency, we’re not really worried about Bender taking our seat at […]

You Can’t Get Over Your Ex, Until You F*** The Next. That’s right. I said it. And it has never been more true than now, as you slowly give back all the things Universal Analytics left at your house, and remember the years you spent together learning, and growing. Will you ever love someone, or […]

It’s time to get compliant or pay hefty fines, plus legal fees.

Google releases updates every day. If you find this hard to believe, it’s because most updates are small and unnoticeable to the average user. Like when you get an oil change in your car, you drive away and it seems like everything is the same. Or you trim a few centimeters off your hair and […]

They didn’t cross the road or walk into a bar, but they do have one very important thing in common. Consider a baby. At bedtime, they function with ease and maybe some irresistible sweet giggles when moving through their bedtime routine. While parents may have struggled for weeks or even months finding that sweet spot, […]

A great marketing project manager for an even greater company (that’s us) can look a lot like this: Coffee. Laughter. Emails. Meetings. Gratitude. Coffee. Update PM tools. Time Management. Budgeting. Funny Tik Tok Videos. Coffee. Repeat. Project management when you’re fresh AF at this new company that is so immersed in projects that you get […]

In October 2023 we’ll celebrate our third anniversary of being a four-day workweek agency. And although we initially thought there would have to be sacrifices, potentially reduced wages or more hours during the workdays, there was none of that. Oddly enough, it was the most successful year we have ever had in 13 years in […]

Of all the Apple operating system updates over the years, in our experience, none have the marketing implications like the new iOS14 updates. One simple pop-up is sending the advertising world into a frenzy. And with good reason. Yes, you read that right. The iOS14 update requires App developers to up their privacy features by […]

We all know how important first impressions are, and if we have a good experience with someone, we like them and want to hang out more. The same goes for websites. And last year, Google gave us a heads up that the new page experience algorithm update will rank websites higher that they believe people […]