Print and digital creative for trusted experts in the land business in Charleston, South Carolina.
Buyers and sellers of high-quality hunting, recreational, and income-producing land in Florida, Georgia, and South Carolina.
Oakwood realty has the experience you need, the expertise in the niche market, and the trust of hundreds of previous clients.
Through a direct mail piece, email, and presentation design, Oakwood is the must-need resource for your land transaction.
Our creative team has designed thousands of emails, and for Oakwood, our creatives wanted to take a flat email and bring it to life. The designers dove into the brand and found elements to highlight that encompass what Oakwood is all about. As a real estate consultant for hunting and recreational land, the animal elements were a perfect find, and the scrolling movement made their email campaigns fun and dynamic.
Oakwood’s target audience responds to direct mail, so we wanted to create a traditional marketing piece that spoke directly to them. Our creatives highlighted Oakwood’s massive wins to showcase experience, and highlighted their current listings to give potential clients a peak into the type and quality of their listings.
We wanted to create unified messaging across all of Oakwood’s marketing channels, so we took this integrated approach and designed an email. The email would act as a newsletter and feature listings for sale and ones that were already sold. The creative team first wireframed the email to include the necessary elements and calls to action. We then designed the email with brand colors, large images to attract the eye, and included the custom animated icon.
Keeping with the theme of consistent branding, our design team was tasked with rejuvenating the client’s sales presentation. We used their existing presentation and gave it new life with full page images, easy to read processes, and testimonials to start building trust with future clients.