Mud Run Marketing

FL-ROC

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This local mud run needed some help to beat out the competition – so we redesigned their website, email flyers, social media pages, and created a fun challenge feature with trending memes.

WHO ARE WE TALKING TO?

FL-ROC is a Florida Mud Run for adventure seekers. It appeals to both the competitive fitness fanatics and the more casual runners with both itā€™s 'Competitive Wave' and 'Fun Wave' heats.

WHAT ARE WE SAYING?

This is a run for everyone! The extreme runners can win trophies in the timed heats, while families and friends can jog alongside each other and lend a helping hand to the more difficult obstacles.

HOW ARE WE SAYING IT?

High contrast photography from the runner's perspective, low in the mud, gives the sense of this down and dirty competition. Brushes of mud and paint splatter add splashed of branded color throughout.