From the ‘hypodermic needle theory,’ to the ‘social cognitive theory,’ the power and influence of Advertising has always been debated. Many theories have been crafted, torn apart and modified in an attempt to gain influence over the general public.

Half of all US adults now access the web on their smartphones, tablets or both. What does that mean for business?

Every couple of years the video game industry wows its audience with revolutionary changes. It appears that the next great thing is here, the Illumiroom.

Some critics have denied the power of something as simplistic as Facebook’s ‘like’ button. Those people are dead wrong.

Now that the dust has settled in sin city, we can take a closer look at the innovations and introductions that will be sweeping store shelves soon.

At a time when consumer engagement is a necessity, sports organizations are using social media as a device for fan interaction.

The 2012 presidential election came to an end on Tuesday night and surprised many political analysts with the deciding factors breaking down within just a few swing states.

When a company decides to leverage social check-ins, they expand their reach and begin earning organic media through user engagement.

On February 29, 2012, facebook updated the terms of their promotion policy – guidelines which govern how page users can post promotional material on facebook.

After two years of developing great work at our offices in Jacksonville Beach, we’ve relocated downtown to our new space on Market and Forsyth.

Welcome to the social age, where networks rise and fall, where being the next trend and always trending isn’t just important – it’s essential for your brand.

With the ever-changing environment of fan interaction, athletes are constantly looking for new ways to drive consumer engagement.