Social media has changed the way people communicate. Facebook, the industry titan with over 1 billion active monthly users, is partially responsible.

At a time when consumer engagement is a necessity, sports organizations are using social media as a device for fan interaction.

The 2012 presidential election came to an end on Tuesday night and surprised many political analysts with the deciding factors breaking down within just a few swing states.

When a company decides to leverage social check-ins, they expand their reach and begin earning organic media through user engagement.

Event marketing has always been a successful means of promotion. Many marketers view event promotions as having the greatest return on investment.

On February 29, 2012, facebook updated the terms of their promotion policy – guidelines which govern how page users can post promotional material on facebook.

Promoting an advertising agency in Jacksonville isn’t really what you would expect. Interestingly enough, that’s the point.

After two years of developing great work at our offices in Jacksonville Beach, we’ve relocated downtown to our new space on Market and Forsyth.

Welcome to the social age, where networks rise and fall, where being the next trend and always trending isn’t just important – it’s essential for your brand.

5ivecanons just became one of the few certified and registered agencies under the new Google Engage Platform.

With the ever-changing environment of fan interaction, athletes are constantly looking for new ways to drive consumer engagement.

You might have seen the stickers, “people love us on yelp,” or even the more cynical “people hate us on yelp.” Either way, how will any business handle online reviews?