We created social channels for Infuse Vapor to reach out to the community of new, first-time vapers and help them connect with the brand.
The Infuse Vapor audience includes adults 30+ who recently have given up smoking tobacco products and are new to the vaping culture. They are learning how to use vape devices and want higher nicotine concentrates with tobacco flavored blends.
With the tagline “Make The Switch” we are reaching out to those looking for an alternative to tobacco products and show them a simple and enjoyable alternative. Once they’ve made the switch, we are then supporting them to stick with it and keep up with the change.
Using infographics and bright, fun imagery to educate the Infuse audience and to help them "“Make The Switch” to vapor. Using inspirational quotes and positive messaging, we send a message of hope and reinforcing that they can quit smoking for good.