Creating a marketing story for a corporate partnership between leading logistics and transportation organizations.
New and existing shipping / distribution customers for both corporate brands.
TOTE and STG Logistics provide the trade's most efficient transportation solutions to PR.
Corporate co-branded storytelling in video and static web format on TOTEmaritime.com
Rail-focused, intermodal transportation solutions and shipping container vessel marketing is a very technical industry, with a lot of moving components. But with an incredible client-agency relationship, we can collaborate on better storytelling, leverage our award-winning creative production skills, and produce a co-branded marketing campaign that drives sales.
We captured each and every scene from a curated, strategically thought-through shot list, filming with a Blackmagic camera and DJI mini 4 at JAXPORT. Our in-house creative team reviewed each shot, color corrected and stabilized selects, organized timeline, overlayed messaging, and rendered the product you see today.
And while all of that work was being produced, our lead developer, creative director, senior digital strategist, copywriter, and front end designer worked to create a static experience within the clients existing web framework that allowed for additional benefit-driven messaging and CTAs.
Once all of the owned media elements were live, we created built-to spec social marketing assets that could be easily updated, resized, or reskinned for future social marketing efforts. Below are a few examples of those social assets.