Full-service branding for a new learning management system for the National Association of Charter School Authorizers.
Charter school authorizers interested in online learning, research, resources, and getting involved in the authorizer community.
Authorizers have national support, and it’s possible to access all of NACSA’s tools in one digital library.
Through consistent branding with the NACSA website, social designs, community and email support.
An effort for the largest association in the education field to provide guidance, education policy, media, and community to charter school authorizers. This is a single place for authorizers to participate in learning opportunities, manage courses, form groups, and work.
Using the NACSA color pallet, the creative team designed the AuthoRISE logo. The logo element is a modern twist on the classic graduation cap. We also supported social post design with the same look and feel supporting NACSA’s integrated marketing approach.
Branding the LMS meant integrating brand colors through user engagement and brand elements on the page. The team created custom education icons and created a user experience that mimics the clean and modern feel of NACSA’s website.
Understanding NACSA’s goals to make the LMS a functional space for all authorizers, the team designed and developed modules to post messages, images, and links, to share content and keep track of learning progress.
The creative team wireframed, designed and developed a series of emails to engage users with the AuthoRISE system. The emails educated authorizers on LMS features and benefits, handled administrative tasks like resetting passwords, and reminded users when they haven’t finished a course. Emails matched the branding of the LMS to keep a consistent feel and user experience.