Custom Logo and Brand Identity Design
Our creative team designed a custom logo that reflects the hiking experience that our target knows all too well. Hand drawn by our design team, the brand logo came to life with custom fonts and natural shading to capture the attention of the experienced hiker that likes great food, with organic ingredients, and a brand persona that speaks directly to them.
Consumer-Focused UX/UI Design and Development
Our information architecture team plotted out a user journey, allowing consumers to find exactly what they’re looking for – without a hike. The strategy team then wireframed each and every aspect of the user experience, ensuring the creative brief, client objectives, and learnings from similar online retail web experiences were implemented.
Our in-house design and development team started with our 5ivecanons custom starter theme, added in WooCommerce and our shortlist of optimization plugins. They then built out custom ACF modules to give the client the freedom to move, modify, and update content as needed – without breaking the frontend experience our team so meticulously planned and designed. At the end of the creative agency process, the custom marketing web experience let consumers order meals directly from the site, learn all about the brand and vision, and more importantly – gave the brand the power to manage their storefront and grow.
