A series of micro-campaigns helps keep our audience on track with their goal to stop smoking and make the switch to vapor once and for all with Infuse.
Anyone that is new to vapor or may have tried it in the past, but found it too confusing to get a proper start. These are middle-aged people looking for an alternative to smoking tobacco, and want to better their lives by 'making the switch' to vapor.
Mondays Get Better was targeted at business people with a standard 9-5, with creative that spoke to an urban professional. Independence urged smokers to trade in their tobacco for Infuse on the 4th of July, and Spring Break focused on the fruity flavors of summertime.
Bright, fun imagery with geometric shapes helps take the complexity out of vaping to remind users that Infuse is an easy, affordable way to Make the Switch to vapor. The playful tone offers hopeful guidance to help them stop smoking once and for all with Infuse.