Full-service brand support for an industry-disrupting technology and solutions provider for public safety organizations across the country.
The target audience in the public safety sector includes state and county municipalities, technology partners and industry consultants.
Synergem is the market leader in the NG9-1-1 space, providing the technology and support to PSAPs, and the communities they serve.
Our creative agency helped concept and produce new brand material for web, for video, and for a national in-person conferences.
After establishing a strong, bold, brand guide for the web, our creative team mapped out each and every page’s information architecture, content and copy direction within wireframes for the entire sitemap. We then married digital strategy with digital design, to create a clear and streamlined UX for sales, for partners, and for existing clients to access.
After building the brand redesign and web experience to tell the story of how Synergem’s proprietary technology helps call handling, processing, recording, and managing emergency calls – the team created an animated infographic that sparked the desire for a more robust video sequence that can be used in conference material, online, and in RFP responses when needed. We followed process, sketched each frame, and then went to work on creating a flexible video that could be reworked depending on the application.
As the world started coming back online after Covid, our client needed a reusable, conceptual and engaging conference booth for national and industry-related opportunities. Our creative team took the initiative to find a cost-effective, pre-fab template of which we helped add the brand redesign colors, messaging, and flare, pushing the brand’s sales material within the conference space to the next level with lighting, overhead awnings, and every functional requirement needed for sales to find success in-person.
To see more brand design work, click here.