We had the honor of developing the brand for a fintech app that will change the way people organize their lives.
Seniors who want to prepare their important paperwork and families who always say the'll organize tomorrow.
You should only touch an important piece of paper once, and then it should be available to you digitally - forever.
Custom logo, application icon and 3D print design that will create a positive brand sentiment and loyalty.
The creative team soared delivering a multitude of logo options landing on one that captures the essence of the brand – peace of mind (POM). Representing the infinite possibilities of our digital world is the cloud, and the addition of the vault delivers the message that security is the brand’s number one priority.
From the cloud came a pallet of colors that were fresh and airy, and a sans serif typography that would be easy to read for all ages. For phone application icons, the team removed the text for the cloud to stand alone and provide brand recognition for mobile users.
Owner of POM Vault, Shep Harmon, created a multi-media room in the POM Vault headquarters, and we jazzed it up with a custom 3D print of the logo. Pre-production included room sizing, camera angle consideration for video podcasts, and legibility. The team installed the sign, adjusted media equipment, staged the room, and took this stellar photo of the brains behind it all.