WEBSITE MIGRATION TO SHOPIFY
The 5ivecanons team was hired to increase sales performance and drive growth for Airbagit. After a thorough discovery process, it was clear a revamp of the poorly performing and operating e-commerce site was the place to begin. Our recommendation to migrate to Shopify, a more modern, efficient platform, would leverage 5ivecanons expertise as Shopify partner.
We migrated over 9,500 SKUs from the outdated system, ensuring data integrity and minimal disruption to the client’s operations. Our team then designed and built out a user friendly, fully responsive, and compliant web experience. The new site is easier to manage for the client, with intuitive navigation for customers, and enhanced visibility in Google search results.
HIGH-OCTANE SEARCH STRATEGY
Our team of search experts optimized the new SEO-friendly Shopify site, starting with strategic keyword assessment for business growth. Tailoring content to meet the client’s goals, we wrote website copy across product collections, integrating relevant keywords to enhance search visibility. Airbagit now owns some of the most relevant keywords in their industry, whereas a year ago they were not showing up on Google’s search engine results at all.
Utilizing the power of AI, we generated high-quality photo assets quickly and cost-effectively, bypassing the expenses of a traditional agency photo shoot. This allowed us to maintain visual excellence and maximize efficiency.
The outcomes were remarkable, with search impressions increasing 345% and clicks increasing 374% in a single year. Note, we are proudly a Google Premier Partner, with expert level ad professionals on staff. However, we were confident in delivering exceptional organic results without relying on any paid media dollars, and the numbers talk.
Note, we are proudly a Google Premier Partner, with expert level ad professionals on staff. However, we were confident in delivering exceptional organic results without relying on any paid media dollars, and the numbers talk.
STABILIZED ONLINE RETAIL SALES
Speaking of letting the numbers talk, when it comes to increasing sales, we do just that. The KPI for the new website was to increase online sales (Retail Sales) to be 50% of Airbagit’s total product sales, with the other half being sales entered directly from their sales people (Draft Sales). As you can see from the screenshots taken directly from the Shopify UI, this goal was achieved one year post website launch.
This was delivered through a comprehensive approach post website rebuild consisting of clearing out Google Merchant Center errors and optimizing the feed, updating product pages, and making the check out process frictionless for the user.
With stabilized online retail sales, the manufacturing company can now rely on consistent sales from their optimized e-commerce site and focus efforts on supporting their sales team to increase revenue. And all of this is possible due to the multi-tiered, omni-channel marketing efforts our creative agency put towards supporting a manufacturing brand. To learn more about our processes, or to have our team get engaged in initial discovery for your brand – give us a shout at 904.353.2900.
