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Integrated Coupon Campaign

Liquid Soul Vapor

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We created a campaign to distribute coupons to users in our market area through radio, magazine, and newspaper ads, giving future buyers an incentive to pick up a bottle of Liquid Soul Vapor and give it a try.

WHO ARE WE TALKING TO?

Adults 18-30 who are already immersed in vaping culture. They own vaping devices such as pens and mods, and are always on the lookout for the latest and greatest liquids. The visit their local vape shops and buy their liquids from online retailers.

WHAT ARE WE SAYING?

With the tagline “Unhinge the Ordinary”, Liquid Soul uses a darker tonality to appeal to customers looking for a high-quality liquid. We are showing that this high-quality product is something that can be picked up at a nearby convenience store instead of driving all the way to a boutique or ordering online.

HOW ARE WE SAYING IT?

Redeem your coupon in the mail or print it online to get a discount at your local stores. Try a bottle of Liquid Soul Vapor for more than half off the original price. Liquid Soul is unlike any other e-liquid you've tried before, so grab a bottle today!