We used a series of Coupon Campaigns to attract those that are looking for an easy, convenient alternative to cigarettes.
The Infuse Vapor audience includes adults 30+ who have recently tried to give up tobacco products and are new to the vaping culture. They are learning how to use vape devices and want higher nicotine concentrates with tobacco flavored blends.
With the tagline “To New Beginnings”, Liquid Soul uses a bright and playful tonality to appeal to customers looking for an alternative to tobacco products. We are showing that this high-quality product is easy to pick up at local convenience stores and simple to use.
Using interactive web experiences, we drive traffic to a landing page where they can download and print a digital coupon that can be used in stores. Codes through radio, print, and online ads help us understand where these users saw the advertisements.