fbpx

Branding and Identity

Liquid Soul Vapor

View Gallery

When EAS contacted us about their new vapor blends we were very excited to help them create Liquid Soul Vapor, a premium brand about celebrating life and the culture of vaping.

WHO ARE WE TALKING TO?

The Liquid Soul Vapor audience includes adults 18-30 who are already immersed in vaping culture. They own vaping devices such as pens and mods, and are always on the lookout for the latest and greatest liquids.

WHAT ARE WE SAYING?

With the tagline “Unhinge the Ordinary”, Liquid Soul uses a darker tonality to appeal to customers looking for a high-quality liquid, without driving all the way to a boutique or ordering online.

HOW ARE WE SAYING IT?

With bold imagery and a dark, gritty feel, Liquid Soul has an “unexpected” and grungy appeal. In a market where decent packaging design is few and far between, Liquid Soul stands out from other brands on the shelves.