When EAS contacted us about their new vapor blends we were very excited to help them create Liquid Soul Vapor, a premium brand about celebrating life and the culture of vaping.
The Liquid Soul Vapor audience includes adults 18-30 who are already immersed in vaping culture. They own vaping devices such as pens and mods, and are always on the lookout for the latest and greatest liquids.
With the tagline “Unhinge the Ordinary”, Liquid Soul uses a darker tonality to appeal to customers looking for a high-quality liquid, without driving all the way to a boutique or ordering online.
With bold imagery and a dark, gritty feel, Liquid Soul has an “unexpected” and grungy appeal. In a market where decent packaging design is few and far between, Liquid Soul stands out from other brands on the shelves.
