We had the pleasure of creating a brand from scratch and turning an outdoor apparel company into a way of life.
Campers, hikers, hunters, beach-goers—anyone who loves to get outside and disconnect from the daily grind.
Strikhedonia is a lifestyle, and a brand created for those who live in the moment and are always on the lookout for adventure.
We then infused the spirit of the name, the brand's identity, and the lifestyle it represents in every part of the brand launch.
Strikhedonia launched with a brand story of outdoor living, from morning to night. The video sequences kick off with a group of people having a great time on a white sandy river bank, it cuts to a guy living it up – half submerged in the river. The story blends from floating down the river to offroading in an old Toyota, and then out to Gulf where a man is fishing and living the #Striklife, as he tosses his phone into the water.
When time is measured by the sun,
and the road less traveled is too tight to turn around,
you’ve made it to your destination,
even when there isn’t a street address.
Our agency design team created a bold, hand-drawn logo that speaks to the brand’s wild and bold nature, that should be worn as a badge to show off Strikhedonia’s message and ethos. In developing the brand logo, the creative team added a bold red lightning bolt that grounds the logo – pun intended. From the brand’s core look and feel, we pushed it even further to create variations of the brand’s message and identity, and applied to specific outdoor lifestyle categories.
We created a social media strategy that focused on conveying the essence of the brand and the feeling it gives you. We also made sure that Strikhedonia gear was shot in its natural element, making each post look less like an ad and more like a lifestyle.
Our creative team planned, designed and built out a custom web experience to encapsulate the heartbeat and aesthetic of Strikhedonia into an easy to use and visually pleasing web design. The site features the brand story, VR experiences, social stream and an ecommerce storefront. Check out the web experience here: Strikhedonia.life
We worked along side the client to produce designs, mockups and final products that are available now on their website.