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PRODUCT LAUNCH AND MARKETING

BUBBA burger

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When BUBBA burger® released its first vegan-friendly burger, 5ivecanons stepped up to help promote awareness and drive trial through an integrated digital campaign of owned, earned and paid media channels.

WHO ARE WE TALKING TO?

With a well-established audience, BUBBA is America’s favorite frozen burger provider. Offering a vegetarian option helps them reach a demographic of health-conscious burger lovers who may already know of the positive reviews BUBBA burgers have.

WHAT ARE WE SAYING?

The new lineup of BUBBA's features Grass Fed, Bacon Cheddar, Monterey Turkey, Sweet Onion Turkey, and Veggie Burger. No matter what burger you're in the mood for, there's a BUBBA burger® for you!

HOW ARE WE SAYING IT?

With burgers this delicious, they almost sell themselves! Of course, we had some great photography with banner ads and handmade design to help us out, too. A Meal Ideas section on each product page was a fun way to get our fans inspired to cook some burgers!