When BUBBA burger® released its first vegan-friendly burger, 5ivecanons stepped up to help promote awareness and drive trial through an integrated digital campaign of owned, earned and paid media channels.
With a well-established audience, BUBBA is America’s favorite frozen burger provider. Offering a vegetarian option helps them reach a demographic of health-conscious burger lovers who may already know of the positive reviews BUBBA burgers have.
With so many loyal BUBBA burger customers, a vegan and vegetarian option was a much-needed addition. Now customers can get a quality product from their favorite brand and bite into a juicy, flavorful, gluten-free veggie burger like no other.
Using brand elements from our initial redesign of the BUBBA burger website, along with bright photography and a unique package design, the BUBBA’s veggie burger stands out from the competition — as well as other BUBBA products.