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Branding and Identity

Infuse Vapor

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Carefully crafted with ten great-tasting blends, Infuse Vapor is specifically designed for the cigarette smoker looking to make the switch to vapor.

WHO ARE WE TALKING TO?

The Infuse audience is new to vaping, with an average age of 50. They may have a brief understanding of what vaping is, or know nothing at all. Many of them have tried to quit smoking before, albeit unsuccessfully.

WHAT ARE WE SAYING?

The tagline “To New Beginnings” encompasses the positive outlook of Infuse, with social posts focusing on ‘good vibes’ messaging to encourage followers not to give up on their goals.

HOW ARE WE SAYING IT?

A clean, modern style gives Infuse a no-fuss appearance without being overwhelming. Utilize Infuse’s creative elements in social media content to give them a distinctive and cohesive appearance.