WHY ARE CUSTOM WEBSITES SO EXPENSIVE? PART TWO: WHAT INFLUENCES THE PRICE OF CUSTOM WEBSITES

Written by Nicole Mckinnon

Welcome to part two of our very in-depth review of explaining why custom websites are so expensive. If you haven’t checked out part one on what goes into creating a custom website, check it out here before diving into this post! 

In this post, our team explains the different factors that can influence the price of custom websites. Some may be obvious and some may surprise you. Either way, these are extremely important things to consider when we calculate estimates for our clients. Why? Because each factor plays a role in production efficiency, quality, functionality, and appearance of a custom website. Keep reading to see why! 

WHAT FACTORS INFLUENCE THE PRICE OF CUSTOM WEBSITES 

The cost of a custom website is influenced by many factors, each contributing to the overall quality, functionality, and performance of the site. By understanding these components, businesses can make informed decisions about where to allocate their budget to achieve the best results for their online presence. Investing in a custom website ensures a tailored solution that meets specific business goals and provides a superior user experience, ultimately leading to greater success online.

SCOPE AND COMPLEXITY

Number of Pages: More pages require more design and development work.

Features and Functionality: Advanced features such as e-commerce capabilities, user accounts, custom forms, and interactive elements increase complexity and cost.

Integrations: Integrating third-party services (e.g., payment gateways, social media, CRM systems) can add to the cost.

DESIGN REQUIREMENTS

Custom Design vs. Templates: Custom designs are tailored specifically to your brand, which can be more expensive than using pre-made templates.

Branding Needs: Creating or refining a brand identity (logos, color schemes, typography) to ensure consistency across the website.

Visual Effects: Advanced animations, graphics, and other visual enhancements.

PROJECT MANAGEMENT & CREATIVE DIRECTION

Planning and Coordination: Time spent planning the project, coordinating between different team members, and managing timelines, budget, and deliverables.

Client Communication: Regular updates and meetings with the client to ensure alignment and address feedback.

POST-LAUNCH SUPPORT AND MAINTENANCE

Ongoing Maintenance: Regular updates to software, security patches, and content.

Technical Support: Providing support to address any issues or changes after the website is live.

Performance Monitoring: Continuously monitoring and optimizing the website’s performance.

HOSTING AND DOMAIN COSTS

Hosting Services: Costs associated with hosting the website on a reliable server.

Domain Registration: Registering and renewing the domain name for the website.

SSL Certificates: Securing the website with SSL certificates for data protection and trustworthiness.

COMPLIANCE SUPPORT

Privacy Policies: Ensuring the website has all necessary privacy links with proper policy language.

Cookie Compliance: Installing proper software to manage data privacy preferences.

Accessibility: Keeping sites ADA compliant with standards of Americans with Disabilities Act.

CONCLUSION: THE PRICE OF CUSTOM WEBSITES DEPENDS ON A LOT OF FACTORS

Now that you understand the important factors to consider when we estimate costs for custom websites, head over to part three where we dive into the value proposition of custom websites for your business.