Social Media Advertising
Written by 5ivecanons Staff
Social media advertising has changed the way brands get messages out to their customers. Now content marketers can target users with specific interests.
Social ads differ from traditional advertising in many ways, including segmenting audiences by demographics and psychographics and leveraging social connections as referrals.
How It Works
Social media advertising puts your brand in front of Facebook users. Facebook allows you to place an ad on the right side of either a user’s newsfeed or within their photos, or it within their newsfeed (only if you have over 400 likes).
There are two basic types of facebook ads, display ad messages and sponsored stories. Facebook ads have a short headline, a blurb of messaging and a small image that accompanies it. Sponsored stories are similar to facebook ads, but they focus on News Feed stories published about your Page, Place or App. They always includes either a story about the viewer’s friends or a story about your Facebook Page posts, making the ads personal.
Targeting Your Audience
You can connect with more than 800 million potential customers with social advertising. But as a small business, that might seem a little intense. If so, take the direct route of choosing your audience by location, age and interests.
Setting Your Budget
Budgeting for social advertising can start as low as $1. You can set a daily budget that you are comfortable with and adjust it at anytime. You also have the ability to choose to pay only when people click (CPC) or see your ad (CPM). When you reach your daily limit, your ad stops running. You even have the ability to run your ad during certain hours.
Monitoring Your Campaign
Facebook allows you to test your facebook ads and sponsored stories and use what works. Facebook lets you track engagement of your ad during the time it ran. Engagement is measured by the amount of clicks, impressions and inversions. Based on these results, you’ll be able to optimize your ads getting a better bang for your buck.
These simple steps will help you get the most out of social advertising. Contact us to see what we can do for you.
These simple steps will help you get the most out of social advertising. For more information check out Facebook.com/advertising or contact us to see what we can do for you.
