Traditional design for a web-based mortgage company that showcases their relatable nature and easy process through print and digital collateral.
Tech-savvy people interested in buying a new home and researching mortgage options for their family online.
Although web-based, they are driven to provide a personalized service with great people and an easy to follow process.
We focused on team-specific images and language that showcased a person-to-person connection with the borrower.
Our design team worked with an existing color palette for Cardinal Financial. They brought a personal touch to what are typically stale corporate sales and marketing materials. The images were chosen to make the borrower feel as if they were embracing their children or making big decisions for their own families. We also added team member headshots to their business cards as way to create a memorable and personal connection to the borrower. Check out some more traditional design work here.
We designed social media posts that speak to the brand’s relatable feel. The posts were to be placed in a content farm repository for easy and high-quality grab-and-go social media posts. The team’s traditional design featured both seasonal and evergreen posts for all network affiliates to use within their content strategies. We included light animations to elevate the brand and engage their audience.