Turnkey out-of-the-box creative marketing for country music’s hottest new family trio, the Henningsens.
The reverse graffiti campaign focused on country music fans who were attending the "Beat the Summer Tour" headlined by Brad Paisely, Lee Brice, Chris Young and the Henningsens - a family trio from rural Illinois.
The messaging for the campaign surrounded the new hit debut single “American Beautiful,” from the Henningsens; using Americana design elements, and each of the 8 major cities they visited on tour.
The reverse graffiti campaign was just that, a campaign pressure washing to leave a green marketing message - standing out as a fresh, new and fun way to market the up-and-coming country music group.
