A targeted digital marketing campaign to promote Peterbrooke’s gourmet Valentine’s Day products.
Both men and women looking to buy their special someone a unique and delicious Valentine’s Day chocolate gift.
We are advertising these delicious products with the tagline “Get your valentine what they truly want,” with the click of a button, you can make your partner very happy.
With high quality photos of Peterbrooke’s gourmet chocolates and Valentine’s Day gifts, we are sending the message that this is a romantic gift perfect for the occasion.
Our campaign kicked off in January, 2018. Comparing results from our 2018 campaign vs. the Valentines Day marketing initiatives in 2017, there was a 64% increase in gross sales during our campaign. There was a total of 821,000 impressions, resulting in 9,147 total clicks, equating to a whole lot of chocolate hearts and chocolate-covered popcorn sold.