Community First Credit Union wanted to raise awareness about their campus branch at the University of North Florida. We wanted to elevate campus wide awareness through the use of reverse graffiti, branding, engagement, and freebies.
University of North Florida students including faculty, alumni, and family members. The primary target lives on campus full-time, and might not know what the Community First Credit Union Campus Branch has to offer.
Community First Credit Union is the only financial institution on campus serving the UNF community. Our priority is brand awareness, using CFCU logos and brand colors throughout the event.
Use reverse graffiti to tag the campus with CFCU’s logo. Engage students with the brand by ”liking” the Facebook page on a custom iPad app and reward them with delicious Hawaiian shaved ice and branded glow sticks.