The outdoor apparel company asked us to concept a brand experience for the Seawalk Music Festival. So we said to hell with it, and took the brand to new heights.
Outdoor enthusiasts looking for a clothing brand that captured their lifestyle and the spirit of Strikhedonia.
Physical interaction with a brand can create keep deep meaning, memories, and be a catalyst for action well after an event is over.
With a rock climbing wall in the middle of a music festival where people get to say “to hell with it” 30 feet in the air.
It was an honor for our team to hear people’s stories and capture their moment of courage as they said “to hell with it” at the top of the rock wall. Event attendees wrote on sticker – in the shape of Strikhedonia’s logo – what they wanted to say to hell with. Some said homework, others said drugs and hate. With the sticker in hand, they free climbed and slapped the lighting bolt at the top, and our creative team captured every moment. Even young kids got involved – the next generation of people to wave the Strikhedonia flag and carry on its freeing lifestyle and brand.
The Strikhedonia experience spread around the festival like the 2020 high-waisted pants spread around millennials. The lighting bolt even made it to the stage – A band member played while saying to hell with taxes. Our photographers shot with intention and froze the ever-green moments that could be leveraged to promote the brand and experiences that would stick with people forever.