To prepare TopSpec’s website for it’s big cyber Monday sale, we created a number of graphics and micro campaigns to drive more traffic to their site.
Not just for the military, TopSpec US's watches are for anyone that loves hiking, adventure, or just the tactical aesthetic. Durability and reliability is more important to them than shiny parts that will get scuffed, dinged, or damaged with their active lifestyle.
Tactical watches are not only durable and practical for almost any occasion, but they are also a highlight for military aesthetic. We utilized the mantra “Tough gear for tough times" with lifestyle-focused design that falls in line with their specific audience.
Scenic imagery along with earthy tones brings our audience closer to the environment that they love. By using interactive features like the live time, working wrist watch as a focal point of the site, we also give the gear a life within the site itself.