BRAND DESIGN AND BRAND STORY
Strikhedonia launched with a brand story of outdoor living, from morning to night. The video sequences kick off with a group of people having a great time on a white sandy river bank, it cuts to a guy living it up – half submerged in the river. The story blends from floating down the river to offroading in an old Toyota, and then out to Gulf where a man is fishing and living the #Striklife, as he tosses his phone into the water.
When time is measured by the sun,
and the road less traveled is too tight to turn around,
you’ve made it to your destination,
even when there isn’t a street address.
#Strikhedonia
LOGO, IDENTITY AND BRAND GUIDELINES
Our agency team created a brand design including a bold, hand-drawn logo that speaks to the brand’s wild and bold nature, that should be worn as a badge to show off Strikhedonia’s message and ethos. In developing the brand logo, the creative team added a bold red lightning bolt that grounds the logo – pun intended. From the brand’s core look and feel, we pushed it even further to create variations of the brand’s message and identity, and applied to specific outdoor lifestyle categories.
SOCIAL MEDIA
Our brand design team created a social media strategy that focused on conveying the essence of the brand and the feeling it gives you. We also made sure that Strikhedonia gear was shot in its natural element, making each post look less like an ad and more like a lifestyle.
WEBSITE
Our creative team planned, designed and built out a custom web experience to encapsulate the heartbeat and aesthetic of Strikhedonia into an easy to use and visually pleasing web design. The site features the brand story, VR experiences, social stream and an ecommerce storefront. Check out the web experience here: Strikhedonia.life
PRODUCT DESIGN AND PHOTOGRAPHY
We worked along side the client to produce designs, mockups and final products that are available now on their website. See more of our design portfolio here.
EVENT MARKETING
Our creative agency embedded into large outdoor festivals, erecting a 30ft rock climbing wall and free climbs for anyone “to hell with it.” Customers would write what they wanted to say to hell with on a lighting bolt – i.e. homework, taxes, drugs, and parking lots – and then climb the wall to slap a bolt of courage at the top. Here’s a quick 360 shot of the wall.
