How to Create a Killer Manufacturing and Logistics Brand Story

Written by Nicole Mckinnon

Building a brand story is no longer a luxury when growing your business, it’s a necessity. This especially holds true for those businesses like manufacturing and logistics companies that are operating mostly behind the scenes. A well-crafted manufacturing and logistics brand story can be what helps you stand out from your competitors in a crowded market. The question is where to start and how do you get the message out? Get ready to take notes. 

You begin by answering a series of hard questions that will craft your story. What are your values, what’s been your journey, what’s the vision for the future? Your brand story will create a human connection between you, your business, current clients, and new customers. This connection is the foundation for trust and loyalty, which often delivers on long-lasting, profitable business relationships. 

To help get your team thinking about how to craft your manufacturing and logistics brand story, our creative team outlined the key elements of a brand story and the questions you and your team can answer. In addition, we’ll review the most impactful ways you can share this messaging with your customers. 

Key Elements of a Manufacturing and Logistics Brand Story 

Company History 

Every company has a unique history, making it essential to begin here. Sharing your company’s history provides a unique opportunity to showcase not only how your journey began but also what sets you apart. Highlighting how the business started, what challenges your team has overcome, and milestones achieved along the way adds depth and authenticity to your narrative. You can also touch on your business values here. It will begin to humanize your brand, laying the foundation for a compelling and relatable story.

Questions to ask: 

1. What is the origin of the company? 
2. Who are the founders and what is their background and motivations to begin the business?
3. What was the evolution of your manufacturing processes?
4. What have been the logistical challenges to deliver a premier product?
5. What were the key milestones that your manufacturing and logistics company has reached?

Mission and Vision

Your mission and vision will articulate the purpose of your business and its aspirations. You’ll start with a mission statement that will define a company’s core objectives and what steps it will take to achieve them. When crafting a vision, you’ll be thinking long term goals and how you see the company functioning in the future. Together the mission and vision serve as a guide for all daily activities and strategic planning. They can also inspire employees and attract new customers. 

Questions to ask:

1. What is the primary purpose of our company?
2. What are the key objectives you aim to achieve in our day-to-day operations?
3. How do you envision your position within the manufacturing and logistics industry in the future?
4. What areas of the business do you plan to expand or develop?

Core Values

Here is where you can expand on core values in your manufacturing and logistics brand story. Consider what values drive the business’ commitment to excellence. Is it quality, environment, technology, customer satisfaction, or safety? Discuss with your team what your core values are. If they align with any of the above, consider asking the questions below to help build this part of your message. 

Questions to ask:

1. What are the founders’ business motivations and values?
2. What steps do you take to ensure the highest quality manufacturing and logistics operations?
3. What initiatives are in place to reduce your environmental footprint?
4. How are you incorporating advanced technology into your processes to stay one step ahead?
5. How do you prioritize customer needs?
6. What safety protocols do you follow to ensure the wellbeing of your employees?

Unique Selling Proposition

For the manufacturing and logistics industry, your unique selling proposition will set you apart from your competitors. This is what you want people to think of when they hear your brand name. Is it the quality of your products, innovation, technology, processes, operation, etc.? This will require a deep understanding of your business and the solutions you are providing to your customers’ problems. 

Questions to ask:

1. What specific problems do our products or services solve?
2. How do your manufacturing and logistics processes outperform competitors?
3. Is there anything else that makes your business unique from other manufacturing and logistics companies?

How Can You Share a Manufacturing and Logistics Brand Story?

Brand stories can come in many forms, each leveraging different media types to convey your message. While we highly recommend video to share your brand story with compelling messaging and visuals, there are various ways a brand story can take shape and be incorporated into your owned media and marketing efforts. 

• Website content on an About Us page
• Blogs
• Hype reels 
• Documentary style About Us video
• Infographics
• Social media posts
• Customer testimonials
• Podcasts
• Timelines
• PDF brochures
• Email marketing campaigns

Let Our Team Craft Your Manufacturing and Logistics Brand Story

However your manufacturing and logistics brand story takes shape, it will serve as a valuable way to share your company’s mission, vision, values, and unique offering to your industry. You’ll build strong connections with your target audience, and stand out among others in the market. While our creative team gave you a solid place to start crafting your story, we know it is not an easy task. If you’d like help crafting a standout manufacturing and logistics brand story, contact our team of expert creatives today. We’ll help guide you through the process and support the creation of your very own killer brand story.

Let’s get started!