Get Your Brand Noticed In The 4th of July Madness
Written by 5ivecanons Staff
This patriotic date has turned into a commercialized weekend of major sales, and can cause your brand to get lost in the competition if you don’t plan accordingly. Take a look at some of our 4th of July Weekend tips.
The 4th of July is the most American holiday of the year — where red, white and blue are the only colors seen, and the beers, BBQs and fireworks are plentiful. Many businesses have taken advantage of this holiday weekend to create price-slashing sale events. We’re talking big, semiannual sales. This is an opportune time to not only announce clearances, but also new merchandise and services.
So how do you get your brand to stand out against the competition during the patriotic-weekend madness?
Online
- Themed Advertisements. Include red, white and blue themes, stars and stripes, or even fireworks in your design.
- SEO Keywords. Make sure you reference keywords like “4th of July” and “Independence Day” in your copy as well as your tags.
- Pay-Per-Click Campaigns. Target 4th of July keywords to reach audiences searching for occasion-specific products and services.
- Re-marketing Campaigns. Promote your sales and offers specifically to users who have previously visited your site.
- Partnership Opportunities. Partnering with coupon sites can help boost your promotions and attract audiences interested in hitting up all the holiday sales.
Store-front/Website Home Page
- Decorate. Bring out the American flags, mason jars, and anything that is red, white and blue. Use items you already have in your store and do a little DIY crafting to make them fit the occasion.
- Signage. Add a patriotic sign or banner in your store, or a themed cover image to your webpage that emphasizes your message along with the holiday spirit.
- Featured Items. Put promoted items on the homepage with quick-links, or on display tables in your store-front.
Email/Social Media
- Advertise. Send out promotions through email blasts and social posts to existing customers and followers.
- Special Offer Codes. Send out offer codes to followers as a customer rewards program.
- Giveaways. Advertise giveaways through email blasts and social posts. Require participants to “like” and “share” for entry.
- Engagement. Before the big weekend, talk to your followers and ask them occasion-related questions, such as what their holiday plans are, where they are traveling, what they are shopping for, etc.
- Public Awareness. Show your local community love by informing them of where they can view the best fireworks in town.
- Re-Post. Retweet or share your followers’ patriotic posts.
- Charity Partnership. Remember why we have our independence. Send a percentage of your profits to the troops! This will encourage people to buy from your store as well as increase your overall brand image.
On-Site
- Tabling. Set up tables at local parades, picnics, BBQs, and firework events to showcase your products/services.
- Giveaways. Attend community events and get people excited about your brand by giving away 4th of July branded items for them to wear.
- Raffles. Give away some larger merchandise through a raffle at a community event. Make participants eligible to enter after they fill out contact information, sign up for your newsletter, or follow your social channels.
- Event Sponsorship. A lot of communities need funding assistance when it comes to putting on a big patriotic event. See if you can help sponsor it and get your logo up on display.
References:
http://www.theleverageway.com/blog/13-ways-to-break-through-the-clutter-with-july-4th-advertising/
http://www.captivationmedia.com/main/helpful-insights/july-4th-marketing-tips.html
http://www.signazon.com/how-to-make-your-4th-of-july-sale-a-star-spangled-success.aspx
https://www.valpak.com/advertise/blog/improve-your-4th-july-social-media
