WHY ARE CUSTOM WEBSITE SO EXPENSIVE? PART FOUR: ROI GENERATION
Written by Nicole Mckinnon
Thanks for continuing the journey of learning about the cost of custom websites with us. If you haven’t read part one, two or three yet, check out the links below before continuing here. Unless you’re one of those people who read the last chapter of a book before even starting page 1. In which case, do your thing. No judgment (maybe a little judgment).
Now for the finale. Let’s find out how having a custom website for your business generates ROI.
HOW CUSTOM WEBSITES GENERATE ROI FOR BUSINESSES
A custom website can significantly enhance a business’s online presence, customer experience, and operational efficiency. By improving user engagement, increasing conversions, boosting SEO efforts, and providing valuable insights, a custom website can drive substantial ROI and contribute to long-term business success. The initial investment in a custom website often pays off through increased revenue, cost savings, and a stronger competitive position in the market.
HIGHER CONVERSION RATES
Optimized Call-to-Actions: Custom placement and design of call-to-action buttons and forms can lead to higher conversion rates by guiding users towards desired actions (e.g., making a purchase, filling out a form).
Tailored User Journeys: A custom website allows for the creation of specific user journeys that are designed to lead to conversions, increasing sales and leads.
BRAND VISIBILITY
On-Page Optimization: Custom websites can be built with SEO best practices in mind, ensuring that all content is optimized for search engines, which can improve organic search rankings and drive more traffic.
Content Strategy: Tailored content that targets specific keywords and audience needs can attract more visitors and improve search engine visibility.
INCREASED CUSTOMER RETENTION AND LOYALTY
Personalization: Custom websites can offer personalized experiences based on user behavior and preferences, enhancing customer satisfaction and loyalty.
Regular Updates and Content: Providing valuable content and updates keeps users engaged and encourages repeat visits.
EFFECTIVE LEAD GENERATION AND SALES
Custom Forms and Tools: Custom lead generation forms and tools can be designed to capture relevant information from visitors, leading to more qualified leads.
E-commerce Functionality: Custom e-commerce features tailored to your business needs can improve the shopping experience and increase sales.
ENHANCED ANALYTICS AND INSIGHTS
Custom Tracking: Implementing tailored analytics setups allows businesses to track specific metrics that matter most to their goals, providing valuable insights into user behavior and campaign performance.
Data-Driven Decisions: Access to detailed data helps businesses make informed decisions, optimizing marketing strategies and improving ROI.
In-Depth Insights: Provides deeper insights into user behavior, helping you make more informed business decisions.
SCALABILITY AND FLEXIBILITY
Growth Potential: Custom websites are built to grow with your business, allowing for easy addition of new features and functionalities as your needs evolve.
Adaptability: The site can be adapted to integrate with new technologies and third-party services as they become available.
BETTER CUSTOMER SUPPORT AND SERVICE
Integrated Tools: Custom websites can integrate with customer support tools (e.g., live chat, support tickets), improving customer service and satisfaction.
Automated Processes: Automation of routine tasks (e.g., booking appointments, processing orders) can enhance efficiency and reduce operational costs.
LET’S SUMMARIZE!
Your website is the heart of your business in today’s online world. It’s where customers, clients, partners, and prospects go to learn about who you are, what you do, what you offer, how you operate and so much more. It’s where people go to make the decision to choose your business over another. That’s why it’s important to ensure your website is not just any online URL. Your website should proudly promote your business, generate ROI, and continuously improve as technology advances. A custom website is the difference between having a powerful online presence vs. your business just simply…existing on the internet.
Part One: A lot goes into creating a custom website! From planning and research to content creation, development and deployment, each piece is just as important as the next. And just as important as ensuring a custom website has each piece, is ensuring high-quality work for each piece.
Part Two: Custom websites depend on A LOT of factors that are equally important to consider before starting. Things like scope complexity, design requirements, project and production management, post-launch maintenance, hosting costs, and even compliance all factor in when considering the cost of a custom site.
Part Three: Building your brand’s online presence with a custom online website only increases the value of your business. By visually showcasing your brand with a great user experience, optimized online search, and enhanced security, you’ll gain a competitive advantage over your competitors.
Part Four: With all of the above working together, your business will effectively generate return on investment with higher conversion rates, increased customer retention, lead generation, data analytics and enhanced customer service.
INCREASE YOUR BUSINESSES VALUE PROPOSITION WITH A CUSTOM WEBSITE
Contact our team of professionals so we can build your business a kick-ass, customized website to power up your online presence today!
