Written by Adam Schaffer
The one statement that stood out to me in any design class was “keep it simple, stupid” or K.I.S.S. A logo needs to be able to stand alone as a symbol of your brand, your company, and most importantly your products. The goal is having something that is instantly recognizable and simple. The last thing you want to do as a brand is represent yourself with something that doesn’t match your brand identity.
There are many ways to go about finding the perfect logo, but keep in mind that you get what you pay for.
Fiverr, for example, is a crowd-funded website where you can buy services for as low as $5. Services vary from logos, video, recommendations, press releases, etc. Though this seems like a really tempting offer, as a business owner you need to really consider your options.
The issue here is that these designers won’t really take the time to get to know you or personalize your logo for you. You pick an artist, pay them, and they pop out a logo that looks just like every other hipster entrepreneur start-up company.
The agency process is a little different. They ask you to fill out briefs, review creative inspiration, discuss strategy and concepts, and can even provide focus groups to test your designs on people in your target demographic. The time and dedication agencies devote to your brand can quadruple the time a freelancer dedicates, and can be 4x the cost. But they also bring a whole lot more to the table than just logo design.
Agency services range from social media management to web development, creative services to digital marketing, etc. When you work with a creative agency, the teams you work with are typically weathered pros. They think about your brand outside of just the logo and try to provide the best quality work they can.
Here are some examples of Fiverr logos.
When searching for “logo designs” on Fiverr these are available for $5.
To contrast, below are logos created by 5ivecanons. These designs were created after countless hours of research and dedication. You’re not going to see these icons used with any other company; they were custom made to meet the needs of the brands they represent.
When it comes to your logo design keep K.I.S.S. in mind, and remember that you will always get what you pay for… so choose wisely. You’re not just representing yourself as a person, but how the public perceives your brand.