Full-service video production and brand story-telling, across paid broadcast, in-store digital TV, and social media.
The campaign targeted careerists, travelers, socialites, and every pet lover in between.
Across all applications, we're reminding the audience that pets are always there for you – and Pet Paradise is always there for them.
We captured sequences of covid-culture changes, with pets and their owners, transitioning to Pet Paradise staff and facilities.
Our creative team pulled out the big guns to film for one of our favorite clients, Pet Paradise. We got the opportunity to plan, scout, prep, film, and produce 16 different video cuts for paid in-stream marketing, in-store digital TVs, facebook stories, instagram highlights, and more. Check out the stills below to get a behind the scenes look at what went into the full production.
Our social and creative teams leveraged content we captured during the video production to create social media campaigns to support the video. The 5ivecanons designers and copywriters went to work building static, video, and motion graphic ads that told deeper, relatable stories about the pet owners in the ads while highlighting Pet Paradise offers.
A professional photographer, art director, and project manager, worked on-set to capture thousands of shots during our 2-day video production session. We took photos of dogs in the pools, in the suites, in the play spaces, and in the arms of their caregivers. There were many a licks, snuggles and scratches during our shoot, a wag-worthy production.