About

We’re a team of opinionated and dedicated creatives, passionate about our work and our process. Some of us are console and some are PC, but at the end of the day it’s the passion for our work that drives us to be better than the day before. And even though we may not agree on whether the original 1989 Batman movie was better than Dark Knight or not, we can agree that it’s… a movie.

LEARN MORE ABOUT THE FIVE CANONS

Adam Schaffer 5ivecanons
Adam Schaffer 5ivecanons

Adam Schaffer

Creative Director | President

The Time Manager

Adam is an international award-winning creative and one of the original founders of the agency. His vision and dedication has helped bring local and national acclaim to the agency for consumer engagement campaigns, tv spots and geo-social/mobile check-in promotions.

Tara Schaffer 5ivecanons
Tara Schaffer 5ivecanons

Tara Schaffer

CFO / GM

The Bean Counter

Tara is an auditing machine, processing time, resources, costs, and formulating the totals in spreadsheets that look like they were exported directly from the Matrix Reloaded. When she's not on the clock, she's listening to C-Span radio, conservative pundits or NPR, trying to get a central view on the world at-large.

NICOLE McKINNON 5ivecanons
NICOLE McKINNON 5ivecanons

NICOLE McKINNON

Art Director | Project Management

Little Nicole

Nicole has been with the agency for over 7 years and is one of the OGs dating back to 2014, when we were at the Market Street location. Her role(s) are a lot of everything. From design, illustration and basic web development, to project / account management, event management and administrative support. When she's not making things happen at 5ivecanons, she is being a dad, doing yard work at her home and raising her two cat babies.

Jessica Burns 5ivecanons
Jessica Burns 5ivecanons

Jessica Burns

Search Strategist & Copywriter

Floor is Lava Champ

Jessica is one of our project and creative leads. She's a copywriter and search strategist, with over a decade and a half of some pretty unique experiences. She started her career in marketing at Atlantic Records. In 2006, she moved to Costa Rica to build a business with her brother. She traveled around the world, mentoring students, living with incredible local families, participating in their cultures, and spearheading sustainable development projects - and that was just the beginning of the most rewarding years of her life - as a preface to becoming a mom. She and her husband do their best to keep two tiny humans alive and raise them not to be assholes. She’s a jump on the couch, goldfish for breakfast, floor is lava champ kind of mom. Jessica appreciates living the present and feels blessed to be “one of those” people who loves their work.

Bre Ritter 5ivecanons
Bre Ritter 5ivecanons

Bre Ritter

Project Manager

Designated Office Furniture Mover

Bre graduated from Indiana University with a Bachelor of Arts in Telecommunications and Journalism. She is also a certified Personal Trainer and competitive powerlifter. When Bre isn’t with the 5ivecanons family or under the barbell, she enjoys traveling, painting, listening to neo-soul, a good glass of pinot noir, online shopping for literally anything, and watching animal videos for hours on end. She also realized how uninteresting her life was when her bio came out to only 3 sentences.

Cassidy Keller 5ivecanons
Cassidy Keller 5ivecanons

Cassidy Keller

Project Manager / Creative Support

Over Over Achiever

Cassidy is the baby of the team. She is originally from the buckeye state and graduated from Bowling Green State University with a BS in Marketing. Cassidy helps the team with various administrative tasks, managing social media, and project development. Thanks to her boss, she is currently the most certified person on our team in Google adwords having certificates in 4/5 categories (hoping to soon have all 5). On the weekend she likes to take her fur baby to the dog park, hang at the beach and play Rocket League with friends.

Alex Butz 5ivecanons
Alex Butz 5ivecanons

Alex Butz

Director of Client Relations

Butz... Mr. Butz

With over 12 years working in the marketing and advertising space, Alex leads the agency’s client and account relations efforts. He works out of our office in Uptown Charlotte, supporting our national and international clients headquartered in the Southeast. Despite working in the Queen City for the past 15 years, he remains a Buckeye at heart.

Steven Warren 5ivecanons
Steven Warren 5ivecanons

Steven Warren

Technical Lead

The Hamburgerologist

We learn something new about Steven nearly every day, so know this small space here is only scratching the surface. Steven, is the technical lead at 5ivecanons working on complex implementations and solving client web issues. He was a member of the first freshman class at the University of North Florida, and as a true Jacksonville native, has been a Jaguars fan since their inaugural game in 1995. Before 5ivecanons, Steven ran a mobile app company, got a degree in Hamburgerology, owned The Maxx Pizza Factory, and followed U2 on the initial Joshua Tree tour. Doesn’t this all make you want to know more? Steven and his wife Cheryl have two grown boys, Shawn and Jake, and he adds two dogs, Dexter and Hagar, to our dog loving crew.

Raul Martinez 5ivecanons
Raul Martinez 5ivecanons

Raul Martinez

Website & Digital Designer

The Percussionist

Raul joined our team in early 2020, he loves music and art. He graduated from Universidad Autonoma de Occidente, Cali, Colombia with a B.S. in Multimedia Engineering. He has over 6 years of experience. He supports the agency with UI/UX design, front-end development, video production, graphic design, and multimedia projects.

Matt Louden 5ivecanons
Matt Louden 5ivecanons

Matt Louden

Lead Developer

The Matrix Builder

When we asked Matt what he loves about his job he said, “coding, coding, coding, getting shit done, and chatting with the team.” It’s safe to say that with 10 years experience in web and app development he loves coding. It’s also impossible not to enjoy our non-like minded banter while we over deliver for our clients. Living in Jacksonville, Matt gets a taste of home as the people and pace remind him of his fellow Kentuckians. Matt enjoys life outside of work with his four beautiful children, cheering for Kentucky sports teams, gaming, and watching movies.

Reid Penuel 5ivecanons
Reid Penuel 5ivecanons

Reid Penuel

Copywriter

Reid is our southern speaking, burger eating, family loving, down-to-earth copywriter. He brings his expertise to 5ivecanons with a degree in English from the University of Georgia, as well as holding a Juris Doctorate for the past 12 years. On any given day, you can find Reid at his desk plugging away on whatever writers do, chowing down on local grub that's neither healthy or recommended.

Sampson 5ivecanons
Sampson 5ivecanons

Sampson

Guardian Angel

Big boy

Sampson was a rescued American Bulldog and was employee of the month for 11-years straight. His saggy jowels were the muse to great ideas and his big brown eyes begged for pets, even if he was currently being pet. He passed in May of 2021 to issues with his heart, and is missed so dearly that we kept him on here as a reminder to how wonderful it was to have him here.

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