Knowing how far a customer comes in the purchasing process and where they drop off is crucial to the success of product sales. Funnel improvement, analytics and heat mapping are just a few features we use to improve your website customer conversion.
Search Marketing (SEM / Adwords)
A term overused and often misunderstood, search engine marketing is a tactic that consists of purchasing ad space on search engines like Bing and Google that appear at keyword-specific search terms.
Search Engine Optimization (SEO)
Factors like density, frequency and duplicate content are all major factors in how your site performs during a search query. Achieving search engine success is due to the complete optimization of your site.
Retargeting is a form of advertising that markets use to “cookie” a web browser to follow them from site to site and server them specifically targeted ads. We have seen tremendous success and quantifiable results for our clients using this tool.
Targeting specific demographics within a certain geographic region is geo-targeting. Companies use geo-targeting to make sure their advertising dollars are spent wisely. For instance, selling snowboards and ice scrapers in Florida might not be the best strategy for longterm success.
Audience buying is purchasing information, websites, or lists based on factors like credit card purchase history, household income, marital status, and other qualitative data. It is one of the most expensive forms of digital advertising, but can also yield some of the highest conversion rates.
Serving your ads to buyers that like similar products or webpages to your own is called contextual marketing. It brings new eyes to your site based on their previous page visits, social media interests, and more.
SMS or Short Message Service, has proven to be highly effective if managed correctly. Wether you’re goal is to send incentivized discount codes, join a mailing list, or return as a repeat customer, SMS marketing can help your company achieve this goal.