The Liquid Soul Vapor audience includes adults 18-30 who are already immersed in vaping culture. They own vaping devices such as pens and mods, and are always on the lookout for the latest and greatest liquids.
The Vape Head campaign is a loyalty program for fans of Liquid Soul to get free swag, bottles, and the latest news. Vapeover Makeover hosted a contest, giving the winner a custom engraved mod. Six Seconds to Win awarded the winner with a flight of 6 liquids and a flight anywhere in the US.
Each campaign had examples of print, video, social, and web advertisements as well as email blasts, stickers, and swag. The gritty imagery helps establish that Liquid Soul is not like other liquids available on the market.