The Invested In You Contest is a marketing campaign focused on social good, providing funding to ideas that help better the community that the Community First banks serve.
Community members in the target cities of Nassau County, St. Augustine, Jacksonville, and Clay County. Anyone wanting to take part in a campaign to better their towns and local communities.
Community First Credit Union is invested in the community. They will choose a project from the pool of entries and fund $1000 every two weeks for 90 days to the project, helping to improve the community.
Leveraging bold type and the dripping brush strokes of watercolors to convey the need for maintenance, across all media channels. The watercolor aesthetic gave a 'hands on' feel to the project.