Social Media Promotion

Chick-fil-A

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It seems everyone is checking in some place or another these days and we didn’t want to miss out, so we started Check-in For Free Chicken!

WHO ARE WE TALKING TO?

The “Check-in For Free Chicken” promotion focused on people living in the Jacksonville Beach area, who eat at quick serve restaurants at least once a month.

WHAT ARE WE SAYING?

The campaign informed the community that Chick-fil-A was giving away free chicken sandwiches to everyone that checks in on their mobile phone.

HOW ARE WE SAYING IT?

This phased marketing strategy started with a custom Facebook application, and spread from there with paid and earned media through individual check-ins.