Social Media Sweepstakes

A direct response application that increased consumer engagement by over 5000%.

Who are we talking to?

The campaign focused on targeting facebook users who were educated, married and living in a specific area.

What are we saying?

The sweepstakes messaging was benefit driven and pushed actionable language to drive people to participate in the sweeps.

How are we saying it?

We developed a series of targeted facebook ads and created a sleek direct response facebook app for the promotion.

Driving consumer engagement

Ethan Allen approached us in hopes that we could help develop a strategy and creative campaign that drives consumer engagement on facebook. They had around 50 facebook likes and very little engagement. Within a few weeks of launching our campaign, that number climbed by 5,000%.

Our campaign focused on a light facebook sweepstakes. Users entered for a chance to win one of three $500 gift cards over the six week promotion. The sweepstakes entry process only required that users “like” the page to participate in the sweeps.

After entering the sweepstakes, users were asked to share the promotion with their facebook friends and help drive more engagement for the brand. Judging from the results below, it’s clear the campaign was a huge success. We were able to increase their facebook likes by over 5,000%, and even hooked up a few people with $500 gift cards while we were at it.

Our consumer engagement campaigns help customer activation on a scale print campaigns can’t touch. If you’re interested in seeing results like Ethan Allan had, please feel free to contact us.