A simple, functional and flexible eCommerce site design for a new apparel brand.
Who are we talking to
People looking to purchase action sports apparel from a company whos’ “Be free” tagline infuses a sense of rebellion without compromising style.
What are we trying to say
Using fun, stylized imagery and language our team developed a flexible home for Modasten to live and play.
How are we saying it
Easy to navigate, full frame photos of sunglasses and apparel – mixed in with culture and brand storytelling.
Initially, Modasten.com was built on the OpenCart eCommerce platform. OpenCart has a lot of features that small business can utilize for their online marketing and product sales, but it lacks the freedom and flexibility that makes WordPress so powerful.
Our creative team analyzed every action sports apparel and sunglass brand known to man, comparing user design versus eCommerce process, navigation and product imagery versus culture and brand storytelling. After months of concepting, debating and wireframing user design – our team collaborated with the Modasten execs, hashing out a game plan that would become Modasten.com.
Our focus for the site, was to give our client the freedom to change out every piece of content on the fly, including imagery, copy, pricing, coupons, promotions and even sponsored teammates. What was even more important was making it responsive for mobile and tablet devices – both for the user and for the company.
The development team built out the initial skeleton of the site, while our producer, art director and creative director captured the content to fill in the blanks. Every pair of glasses was shot in our studio, retouched, cropped and loaded onto the site. Every product was given a SKU number to track, a price and a variable (t-shirt size or color).
The site came together piece by piece, and as Modasten changed their t-shirt designs for the season – the site changed with it. The gritty, freedom of the brand resonates throughout each page of the site – reflecting every part of the brand’s story.
Interested in website design or looking to learn more about e-commerce? Give us a call at (904)-353-2900 or fill out the form on the hire us page and let us bring you some ideas.
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