Social Media Check-in Promotion
Turning consumers into the advertising message through mobile and social media.
Who are we talking to?
The “Check-in For Free Chicken” promotion focused on people living in the Jacksonville Beach area, who eat at quick serve restaurants at least once a month.
What are we saying?
The campaign informed the community that Chick-fil-A was giving away free chicken sandwiches to everyone that checks in on their mobile phone.
How are we saying it?
The phased marketing strategy started with a custom facebook application, and spread from there with paid and earned media through individual check-ins.
Turning Consumers Into The Advertising Message
We rolled out a geo-social and mobile promotion for Chick-fil-A, that actually turned customers into the advertising message. The promotion tasked customers to visit the restaurant and check-in on their mobile phone, for a free chicken sandwich.
Each time a customer participated in the promotion, they checked-in to their social networks and advertised to their friends and family. Their status updates created organic advertisements, which integrated into the overall campaign to drive traffic into the store.
We placed a QR Code on the floor of the restaurant for customers to scan, making checking into their favorite network even easier. After scanning the QR code, customers could log into their social network of choice and with one tap, blast out the promotional message to their friends.
The promotion drove online consumer engagement up by 280%, increased Facebook fans by 25% and increased sales by 10%. We also had over one million impressions on the targeted Facebook ad campaign, which was clearly the driving force behind the engagement spike. The campaign was an enormous success, marking the first time any company has run a geo-social, mobile promotion that turns customers into the advertising message.
If you’re interested in running a similar promotion for your restaurant or chain, feel free to give us a call. We offer a wide variety of services for the food and beverage industry, including table top production and social media marketing.
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